“You are the product. You feel something. That's what sells.”

Is your company excelling on the content front? If not, what’s holding you back? Perhaps you need a skilled writer to ink your company blogs, showcase your milestones with impactful press releases, articulate your core service offering in written interviews, and deliver highly coveted insights as part of a groundbreaking whitepaper. Or maybe you need someone to rejuvenate your website copy and deliver social media posts that get real traction. Put simply, you need a hands-on content strategist who has a firm appreciation of your business objectives. Having a proficient writer working on your behalf is no longer a ‘nice to have’, it’s a genuine prerequisite to growth.

“Make it simple, but significant.”

Establishing a clear brand narrative that resonates with your core audience can be tricky. You have your million dollar idea, but how do you communicate the value proposition in a concise manner that cuts through the noise? The challenge becomes more pronounced with product and platform complexity, which is why you need a seasoned tech wordsmith to help find that killer message and supporting proof points. Someone who can help your business communicate in a language that speaks to your target demographic. Whether it’s a new product launch, a market debut, or a long overdue re-brand, I’ll create a bespoke messaging framework that accentuates your USPs and drives your business objectives forward.

“Do not wait to strike until the iron is hot, but make it hot by striking.”

As a business leader, you have a catalogue of unique insights and broad industry knowledge that journalists crave. Unfortunately, they seldom have the time or connections to reach out directly to quiz you on industry trends, or seek your input to help define the contours of a breaking story. You need a go-between, a double agent with a direct line to journalists across the industry spectrum. Someone who can spot an evolving story and seamlessly weave your message into key conversations at the right time. By conducting tailored outreach to journalists over email and phone, I’ll be the wingman introducing you to the right people at the party, ensuring you’re ready to make an impact.

“Fortune favours the brave.”

Let’s make some headlines. Don’t let competitors hog the thought leadership spotlight. Be assertive, proactive, and forthcoming with your opinion. The news cycle waits for nobody, but if you can move fast on the content front and have it signed, sealed, and delivered to the right news outlet at light speed, you won’t get left behind. That’s where I come in. When we kick off our engagement, I’ll absorb your thoughts, find your business voice, and serve as ghostwriter supreme. If executed tactfully, opinion piece writing can be an effective vehicle to elevate your thought leadership credentials and expand your brand’s media presence — great for investor and community relations.

“Only perfect practice makes perfect.”

The smooth talking, silver-tongued spokespeople that you hear articulating their industry viewpoints live on air or on a popular podcast have likely been coached by someone like me — an advisor who understands how to deliver coherent messaging in a pressurised media environment, and how to avoid the common pitfalls associated with high level media interviews. Gearing up for a debut media interview calls for meticulous planning, and fine-tuning your media game on an ongoing basis is recommended. I offer refresher courses as well as comprehensive media training 101 seminars that will enable you to broadcast your message with confidence, conviction and clarity.

“If you don't like what's being said, change the conversation.”

There will be times when things don’t go to plan. Remaining cool, calm and collected during those difficult moments is of paramount importance, but it’s not easy! You need level-headed, strategic counsel, but you also need an advisor who has the tactical acumen and proven track record in helping global brands navigate a media firestorm. Life is 10% what happens to you and 90% how you react to it — right? Don’t wait for the storm to arrive before developing a robust crisis communications strategy. Let’s work together to make sure you’re equipped to confront internal or external communications challenges head on.